Track every lead from form to close
Leads come in from a form, get pasted into a sheet, sometimes get an email — and most fall through. Publish one app that captures the lead, tags the source, fires the follow-up, and shows what actually converts.
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See how it works ↓Why this is harder than it should be
Leads arrive through a website form, get copy-pasted into a spreadsheet, sometimes get an email — and then half of them never hear from you again. The other half do, but nobody knows which channel sent them, so the marketing budget keeps backing whichever ad ran last. There is no pipeline view, no source attribution, no automatic follow-up. Each new hire learns the workaround on day three, and the gap between a lead and a customer keeps widening.
What you can build from one prompt
The shape varies — Exepad publishes whichever you describe.
A capture form that writes the lead straight to your database.
Source tagging that records which channel each lead came from.
An automatic confirmation email and an internal Slack-style notification.
A follow-up sequence that fires on day 1, day 3, and day 7.
A pipeline view from new → contacted → qualified → closed.
A conversion dashboard that shows which source closes the most leads.
What this might look like
Three real users, three different outcomes — same platform.
A B2B services agency
120 leads/month, 42% reply rate
The agency describes its inbound flow — landing-page form, source from the UTM, instant confirmation, three-step follow-up. Exepad publishes a capture form, a pipeline view, and a follow-up engine. The spreadsheet of leads pasted from email and the ad-platform conversion list collapse into one app where every lead carries its source. After two months the founder can see which channel returns leads that actually close.
A 6-person home-services company
85 leads/week, 0 lost to manual paste
The company describes how a lead becomes a job — quote requested, estimator assigned, follow-up scheduled. Exepad publishes a form on each city page, a pipeline that routes by zip code, and a daily digest emailed to the estimator. The shared spreadsheet two people kept overwriting goes away. Leads that used to sit a week before someone called now get a confirmation the same minute they submit.
A bootstrapped SaaS doing demo signups
300 leads/month, 18% demo-show rate
The team describes the demo-request form, a confirmation, a calendar nudge, and a no-show recovery email two days later. Exepad publishes a capture form, an automated three-touch follow-up, and a database that joins each lead to its source UTM. The marketing dashboard, the sales spreadsheet, and the email-tool drafts merge into one app. Demo-show rate climbs because every lead gets the same nudges, the same minute, every time.
How it works
Four steps. No technical knowledge required.
Describe
Tell Exepad what a lead looks like in your business, where they come from, and what follow-up they need. The convert engine turns it into a no-code capture app.
Configure
Refine the form fields, the pipeline stages, and the follow-up rules through prompts. Exepad models leads, sources, and stages in one relational database.
Publish
One click ships the form and pipeline app to the global edge with SSL, Lighthouse 95+ performance, and structured markup so capture pages are search-ready.
Invite
Point your custom domain at the form and invite teammates with role-based access. Confirmation, follow-up, and internal notification emails fire from day one.
Who builds this
Common audiences and the job each one is trying to get done.
B2B agency or consultancy
Inbound demo and discovery-call requests captured straight to the database, with source tagging and a three-touch follow-up — no per-seat CRM fees.
Home services and trades
Quote requests routed by zip code, daily digest to the estimator on call, and a follow-up if a lead has gone three days without contact.
Bootstrapped SaaS or product company
Demo signups and trial requests with source attribution, an automated nudge sequence, and a dashboard that shows which channel closes the most users.
Real-estate or mortgage broker
Property-inquiry forms with neighborhood tagging, instant confirmation, agent assignment, and a follow-up sequence on day 1, day 3, and day 7.
Education or course business
Course-interest forms with source from the landing page, an automated information email, and a follow-up two days before enrollment closes.
Local business with paid ads
Click-to-lead forms tied to the ad platform via UTM, an internal notification when a lead arrives, and a weekly view of cost per closed lead per channel.
Metrics that matter
What to measure once it's live — the numbers that tell you it's working.
Lead-to-customer conversion rate
Share of captured leads that become customers within 90 days. Tagging each lead with its source makes this measurable per channel for the first time.
Time-to-first-touch
Minutes between a lead submitting the form and receiving a real reply. Automated confirmation drops this to under a minute, lifting reply rates 30–40%.
Source attribution coverage
Percentage of leads with a known channel. With UTM capture written straight into the database, coverage approaches 100% on web-sourced leads.
Follow-up completion rate
Share of leads that actually receive the planned three-touch sequence. With automation triggered by the database this is 100% — even on busy weeks.
Common mistakes
What goes wrong most often — and the fix that turns the mistake into a working result.
Mistake
Letting form submissions arrive only as email notifications.
Fix
Write every submission to the database in the same call. Email is fine for alerts, but the database is the lead record — not the inbox.
Mistake
Capturing the lead but not the source.
Fix
Save UTM and referrer fields alongside the lead. Source-tagging at the moment of capture is the only way to attribute closed deals later.
Mistake
Sending the first follow-up two days after the form fills out.
Fix
Confirm within a minute, follow up within an hour, and schedule the second touch on day 3. Reply rates collapse after 24 hours.
Mistake
Treating the pipeline as a free-text field instead of a stage.
Fix
Use a stage column the database understands. Pipelines reveal where leads stall — but only if the stages are structured, not typed in by hand.
Mistake
Paying for a CRM seat per person and still keeping a spreadsheet.
Fix
A single app with one pipeline beats per-seat tools that nobody opens. Consolidate, then look at the cost of the next seat — it usually never comes.
What replaces what
The stack collapses into one product.
One subscription. Eight production components.
Everything you need in the plan. No add-ons, no separate vendor invoices.
Database
Forms
File storage
Hosting
SSL
Visitor analytics
Custom domain
Frequently asked
How much does this cost compared to a per-seat CRM with a form add-on?+
A per-seat CRM plus a third-party form builder plus a transactional email tool can easily run several hundred dollars a month for a small team. Exepad is one flat subscription that includes the capture form, the pipeline app, the follow-up engine, the database, and custom domain hosting. For a 3–6 person team it is typically a third of the stitched stack.
Can I capture leads from multiple sources into the same database?+
Yes. You can publish multiple capture forms — one per landing page, one per channel, one per geo — and they all write to the same database with a source tag. Ad-platform leads can post to a webhook endpoint, and the database stores the channel as a first-class field so attribution is queryable.
Will the follow-up emails actually send reliably?+
Yes. Exepad ships transactional email built in, so confirmation and follow-up emails fire from the same app that captures the lead — no separate email-service contract needed. Delivery uses authenticated DNS records and consistently lands in the primary inbox within two seconds of the trigger.
Can the pipeline route leads to the right person automatically?+
Yes. Routing is part of how you describe the app — by zip code, by lead score, by source, by round-robin, or by manual assignment. The database stores the owner per lead, and the assigned teammate gets an email or in-app notification the moment a new lead is routed to them.
Do I need to write code to add a custom field?+
No. You describe the field in plain language — name, type, validation, where it shows up — and Exepad updates the form, the database, and the pipeline view together. The schema is editable any time, and existing leads keep their data when you add or rename a column.
Who owns the lead data?+
You do. Every lead, source tag, stage change, and follow-up email is written to your relational database with REST and MCP access. You can export anytime, query directly, or feed leads into other Exepad apps. Nothing is locked behind a per-seat CRM you would later have to scrape to leave.
Will search engines and ChatGPT find my lead-capture pages?+
Yes. Capture and landing pages ship Lighthouse 95+, structured schema, clean meta, and direct-answer passages — the signals search engines and AI assistants like ChatGPT or Perplexity look for. When someone searches for the service you provide, the page that captures the lead is also the page that gets cited.
Every Exepad lead-tracking app runs on a global edge network with 99.9% uptime, automatic SSL, daily backups, Lighthouse 95+ performance, and a relational database you fully own.
Keep exploring
Start with one prompt
Describe the app you need. Exepad publishes a full-stack version with hosting, database, email, and analytics built in.
Describe your app →