Build a marketing site without the plugin tax
Today's marketing sites are a CMS, blog plugin, form SaaS, email tool, analytics tag, and chat widget — six bills, and nobody on the team can edit a page. Describe the brand; Exepad publishes the site from one prompt.
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See how it works ↓Why this is harder than it should be
Marketing teams ship a website by gluing a CMS, a blog plugin, a forms SaaS, a transactional email provider, an analytics tag, a chat widget, an SEO plugin, and an SSL add-on together. Each one is a renewal, a security update, and a security risk. Worse: non-marketers can't edit pages without breaking the layout, and every campaign starts with a ticket to engineering. The site is supposed to drive growth, but it costs growth time instead.
What you can build from one prompt
The shape varies — Exepad publishes whichever you describe.
A multi-page marketing site with home, product, pricing, customers, and contact.
A blog backed by a real relational database with author pages, tags, and Article schema.
Per-persona or per-industry landing pages generated from one CSV of segments.
A resources library with gated whitepapers delivered via transactional email.
A customer-story section with structured case-study pages and quote pull-outs.
A pricing page with conditional logic that adjusts based on plan selection.
What this might look like
Three real users, three different outcomes — same platform.
A 12-person B2B SaaS marketing team
20 pages live in 2 weeks, 6 SaaS tools retired
The marketing lead writes a paragraph describing the product, the ICP, and the page map. Exepad publishes a twenty-page site with product pages, a blog backed by a database, a customer-stories collection, and three persona landing pages. The team retires the CMS, blog plugin, form SaaS, email provider, analytics tag, and chat widget — six renewals gone — and non-engineers edit pages by re-prompting individual sections.
A growth team running paid acquisition
12 persona pages from 1 CSV in 4 hours
The team uploads a CSV of twelve target industries with their pain points and proof. Exepad generates twelve persona-specific landing pages each with a tailored hero, industry-specific testimonials, and a demo-request form that captures industry as a hidden field. Paid campaigns route to the matching persona page; the analytics dashboard shows per-page conversion in one place rather than three separate tools.
A non-technical founder running marketing solo
8 pages plus blog, 3 hours from prompt
The founder describes the product, the ideal customer, the differentiators, and the pricing tiers in three paragraphs. Exepad ships an eight-page marketing site with a blog backed by a real database, a sign-up form with database writes and email confirmations, and per-post Article JSON-LD so search engines and AI assistants can pick up new posts within hours of publish.
How it works
Four steps. No technical knowledge required.
Describe
Write a brief about the brand, audience, pages, and tone. Exepad's convert engine turns plain language into a site map, navigation, and page structure.
Configure
Refine the blog and CMS-style database — collections for posts, customers, integrations, authors. Tune forms with validation and conditional logic via prompts.
Publish
One click ships GEO-ready HTML with Article, Product, and Organization JSON-LD to the Cloudflare global edge, with automatic SSL and Lighthouse 95+ hosting included.
Invite
Point a custom domain at Exepad, invite teammates with role-based access, and let the built-in transactional email send gated-asset deliveries and form replies.
Who builds this
Common audiences and the job each one is trying to get done.
B2B SaaS marketing team
Ship a product, pricing, customers, blog, and persona-page stack on one platform so the growth team edits without filing engineering tickets.
Series A startup replacing a WordPress + plugin stack
Retire eight subscriptions and a security-update calendar in one move; keep editing pages by re-prompting rather than navigating a plugin admin.
Agency building marketing sites for clients
Stand up client sites under separate workspaces, each with its own database, custom domain, and analytics — no per-site plugin licensing to track.
Growth team running ABM campaigns
Generate per-account or per-industry landing pages from a CSV of targets, each with tailored proof, and track conversion per page in one dashboard.
Content team running a publication or thought-leadership blog
Publish posts backed by a real database with author pages, tags, related-content pulls, and Article JSON-LD so AI assistants cite the work.
Solo founder managing marketing without a webmaster
Edit copy, prices, and case studies by re-prompting individual sections. No plugin admin to learn and no engineer required for routine page updates.
Metrics that matter
What to measure once it's live — the numbers that tell you it's working.
Page-edit cycle time
Editing a marketing page by re-prompting typically takes seconds versus 10–30 minutes inside a CMS — no plugin admin, no theme files, no build pipeline to trigger.
Lighthouse performance score
No plugin scripts, no chat widget script, no analytics tag — every page targets Lighthouse 95+ out of the box and stays there as new content is added.
Time to publish a new page or post
A new blog post or persona page is typically 2–5 minutes from prompt to live URL, including Article or Product JSON-LD schema and internal-link wiring.
AI Overview citation rate on resource content
Semantic HTML and JSON-LD on every blog and resource page make content eligible for Google AI Overviews, ChatGPT search, and Perplexity citation.
Common mistakes
What goes wrong most often — and the fix that turns the mistake into a working result.
Mistake
Running a CMS + 8 plugins and treating the resulting plugin update calendar as a marketing task.
Fix
Use one platform that bundles hosting, the database, forms, email, analytics, and schema so there is nothing to update or patch.
Mistake
Letting only one person on the team edit pages because the CMS is too fragile to share.
Fix
Invite the whole team with role-based access; each person edits by re-prompting sections without breaking layout or losing data.
Mistake
Loading three analytics scripts, two ad pixels, and a chat widget — and watching Core Web Vitals fall to red.
Fix
Use the first-party visitor analytics built in and add only the pixels you genuinely need; Lighthouse stays 95+ by default.
Mistake
Burying the primary CTA — about 70% of B2B marketing sites have no clear action on key pages.
Fix
Name the primary action per page in the prompt; Exepad places one CTA above the fold and repeats it where attention lands.
Mistake
Skipping Article and Product JSON-LD so blog posts and product pages can't be cited by AI assistants.
Fix
Exepad emits the right schema by collection type so each post, customer story, and product page is eligible for AI citation.
What replaces what
The stack collapses into one product.
One subscription. Eight production components.
Everything you need in the plan. No add-ons, no separate vendor invoices.
Database
Forms
File storage
Hosting
SSL
Visitor analytics
Custom domain
Frequently asked
How much does it cost to run a marketing site on Exepad?+
Plans start near the cost of a typical CMS subscription but include hosting, the database, blog collections, forms, transactional email, analytics, file storage, SSL, and the custom domain. For most growth teams it lands at one-quarter to one-half the total cost of the equivalent CMS-plus-plugin-plus-SaaS stack. See /pricing for current tiers.
How fast can the team publish a new page or campaign?+
A new page or blog post is typically 2–5 minutes from prompt to live URL, including schema and internal-link wiring. There is no plugin admin to navigate and no build pipeline to trigger; republishing happens in seconds when copy is iterated.
Do non-technical marketers need help from engineering?+
No. Marketers describe the page in any language; Exepad picks layout, structure, and schema. Editing is re-prompting the relevant section — there is no theme file, no plugin admin, no CSS to write, and no ticket to file with the dev team.
What if our marketing needs grow — gated content, lead scoring, partner portal?+
Exepad scales from a marketing site into a multi-app workspace sharing the same database — gated assets, partner portals, lead scoring views, internal dashboards, and CRM-style record stores. Re-prompt to add capability rather than migrating off a CMS.
Can we use our own custom domain?+
Yes. Point your registrar at Exepad and SSL provisioning, renewal, DNS, and the www-versus-apex redirect happen automatically. Subdomains for blog, app, or marketing variants point at the same workspace with no extra hosting bill.
Will our blog and pages be cited by Google AI Overviews and ChatGPT?+
Yes. Every page ships GEO-ready: Article, Product, and Organization JSON-LD where appropriate, semantic HTML, direct-answer passages, and Lighthouse 95+ performance — the signals AI assistants use to pick which marketing content to cite for queries in your category.
Where does the form and signup data live?+
All submissions write to a relational database in your tenant, viewable in admin dashboards, exportable as CSV, and reachable through a REST API plus MCP endpoint included in the base plan. There is no form SaaS in between and no per-seat tax on data access.
Every Exepad marketing site ships on the Cloudflare global edge with Lighthouse 95+ performance, 99.9% uptime, automatic SSL, daily backups, semantic HTML plus Article/Product JSON-LD schema, and GEO-ready output for Google AI Overviews, ChatGPT, and Perplexity.
Keep exploring
Start with one prompt
Describe the app you need. Exepad publishes a full-stack version with hosting, database, email, and analytics built in.
Describe your app →